Montclair, NJ – June 10, 2019: BROAD STREET LICENSING GROUP, has been selected by Kansas City, MO-based OLD WORLD SPICES & SEASONINGS to acquire brands for a variety of products in the spices, rubs, sauces and salty snacks categories. Leveraging its expertise in the food category and strong industry relationships, Broad Street will secure licensing […]
Continue reading this post ›Licensing through Brand Acquisition is a great way to bring innovative and new products to market. Robinson Home Products is a manufacturer of kitchen tools (formerly Known as Robinson Knife Co.). When they were looking for a brand name that would cut through the clutter of food prep products, celebrity chefs, and could even speak […]
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While you might not think of lighters and Country Music, Broad Street Licensing Group understands they’re a perfect fit. So we’ve had fun and helped BIC USA’s Lighter Group’s sale soar up the charts after bringing them licensing opportunities with the likes of Jason Aldean, Florida Georgia Line, Johnny Cash, Brantley Gilbert and Zac Brown […]
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Who says there’s nothing good on TV? Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters. “The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as […]
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Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]
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