We Make BIC Lighters More Entertaining

by Broad Street | Published 10/11/2016 | Brand Acquisition for Manufacturers

Who says there’s nothing good on TV? Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters. “The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as […]

Continue reading this post ›

Helping BIC Lighters Rock On!

by Broad Street | Published 10/07/2016 | Brand Acquisition for Manufacturers

Broad Street Licensing Group has negotiated licensing agreements between some of the top classic bands and BIC USA, for their line of non-refillable pocket lighters. We’re talking about some of the most famous rock ‘n roll artists ever, including AC/DC, Lynyrd Skynyrd, Ozzy Osborne, Van Halen, Aerosmith, The Who, KISS, Megadeath, Sublime and Nirvana. Licensed […]

Continue reading this post ›

Five Myths About Brand Acquisition Licensing

by Broad Street | Published 07/28/2016 | Brand Acquisition for Manufacturers, Licensing

Robinson Home Products is a manufacturer of kitchen tools (formerly Known as Robinson Knife Co.). When they were looking for a brand name that would cut through the clutter of food prep products, celebrity chefs, and could even speak to consumers who don’t necessarily know Rachel Ray from Ray Charles, their solution? Licensing The Culinary […]

Continue reading this post ›

We Help BIC Lighters Rock On, Dude!

by Broad Street | Published 03/30/2016 | Brand Acquisition for Manufacturers

Party on, Garth! Broad Street Licensing Group has negotiated licensing agreements between some of the top classic bands and BIC USA, for their line of non-refillable pocket lighters. We’re talking about some of the most famous rock ‘n roll artists ever, including AC/DC, Lynyrd Skynyrd, Ozzy Osborne, Van Halen, Aerosmith, The Who, KISS, Megadeath, Sublime […]

Continue reading this post ›

We Make BIC Lighters More Entertaining

by Broad Street | Published 03/25/2016 | Brand Acquisition for Manufacturers

Who says there’s nothing good on TV? Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters. “The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as […]

Continue reading this post ›