Five Myths About Brand Acquisition Licensing

by Broad Street | Published 07/28/2016 | Brand Acquisition for Manufacturers, Licensing

Licensing through Brand Acquisition is a great way to bring innovative and new products to market. Robinson Home Products is a manufacturer of kitchen tools (formerly Known as Robinson Knife Co.). When they were looking for a brand name that would cut through the clutter of food prep products, celebrity chefs, and could even speak […]

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Broad Street Licensing Helps BIC Lighters Go Country!

by Broad Street | Published 11/30/2015 | Brand Acquisition for Manufacturers

While you might not think of lighters and Country Music, Broad Street Licensing Group understands they’re a perfect fit. So we’ve had fun and helped BIC USA’s Lighter Group’s sale soar up the charts after bringing them licensing opportunities with the likes of Jason Aldean, Florida Georgia Line, Johnny Cash, Brantley Gilbert and Zac Brown […]

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Broad Street Licensing Makes BIC Lighters More Entertaining

by Broad Street | Published 11/13/2015 | Brand Acquisition for Manufacturers

Who says there’s nothing good on TV? Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters. “The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as […]

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How BSLG Can Help Build Your Business

by Broad Street | Published 09/02/2015 | Brand Acquisition for Manufacturers, Brand Licensing Representation

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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How Brand Acquisition Licensing Can Build Your Product Line

by Broad Street | Published 08/11/2015 | Brand Acquisition for Manufacturers

Many companies come to us asking about brand acquisition licensing, yet failing to understand what it is and how it can help them. Simply put, brand acquisition licensing is “renting” the equity in an established brand name and putting that brand on your product(s). The licensing means you pay the brand owner a royalty to […]

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