Five Mistakes Restaurants Make at Retail (Part 2)

by Broad Street | Published 04/28/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

In our post yesterday, we talked about how important it is to have buy-in from senior management. Today, we need to talk about how vital it is that management understand the difference between running a restaurant chain and creating products for sale in grocery stores. 2.) Licensing your brand to retail is not like sourcing […]

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Five Mistakes Restaurants Make at Retail (Part 1)

by Broad Street | Published 04/27/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Broad Street Licensing Group has been taking restaurants to retail through brand licensing for over 20 years. And we’ve seen some smart plays, deft moves and great clients. We’ve also seen some incredibly stupid things that end up in our Broad Street Licensing Group HALL OF SHAME. It’s rare that a brand’s licensing program fails […]

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Benefits of Licensing Restaurant Brands

by Broad Street | Published 04/13/2015 | Brand Licensing Representation, Licensing, Licensing Best Practices, The Restaurant Business

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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