Hands down, Starbucks and its CEO Howard Schultz are the savviest food & beverage company and company CEO in the world. They understand that success isn’t measured in sales, but in the ways they interact with their customers (who then buy lots of Starbucks products, driving up sales). Starbucks was one of the first foodservice […]
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Coffee continues to dominate the non-alcoholic beverages category as sugary drinks stumble. And it’s not just Starbucks that is driving the growth in this $9.2bn category. J.M. Smucker Co., licensee for Dunkin’ Donuts coffee, and owner of the iconic Folgers brand, is seeing growth across the coffee segment. Naturally, the explosive growth in single-serve (K-cups) […]
Continue reading this post ›Starbucks gets it. Oh, they SO get it. They understand that a brand needs to engage with its consumers whenever and wherever possible. Most restaurants think they’re in the restaurant business. Starbucks gets it that they’re in the coffee business. And they know that only 20% of coffee is drunk in foodservice locales like their […]
Continue reading this post › Hidden in the announcement that Starbucks would fold the 23 locations of La Boulange Bakery it paid $100MM for in 2012 was the notice it would also close the Evolution Juice Bar that inspired its line of juices sold in it cafes. Starbucks announced it would keep the La Boulange brand in-house, much as it […]
Continue reading this post › Starbucks gets it. Oh, they SO get it. They understand that a brand needs to engage with its consumers whenever and wherever possible. Most restaurants think they’re in the restaurant business. Starbucks gets it that they’re in the coffee business. And they know that only 20% of coffee is drunk in foodservice locales like their […]
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