Tony Roma’s Brings Its Signature BBQ Sauces to Retail in the USA & Mexico with Vita Specialty Foods License Brokered by Broad Street Licensing Group

by BroadStreetAdmin | Published 01/31/2018 | Brand Licensing Representation, Licensing, Licensing Best Practices, Licensing News

Agreement brings the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats to retailers, so fans can enjoy restaurant quality BBQ sauce at home   ORLANDO, Fla. –January 29, 2018 – Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the USA & Mexico through the company’s latest licensing deal […]

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How Licensing Can Build Your Business

by Broad Street | Published 03/28/2016 | Licensing, Licensing Best Practices

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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The Benefits of Restaurant Brand Licensing

by Broad Street | Published 10/15/2015 | Licensing Best Practices, Licensing Tips, The Restaurant Business

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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What Is Brand Acquisition Licensing?

by Broad Street | Published 05/26/2015 | Brand Acquisition for Manufacturers, Licensing Best Practices

There are three ways to market your product: Under your own brand name As a commodity or store brand/private label By licensing an established brand Number three is known as “brand acquisition.” A company acquires an established brand by licensing it for use on their product(s). It’s almost like renting the equity in the name […]

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Five Mistakes Restaurants Make at Retail (Part 5)

by Broad Street | Published 05/01/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Yesterday we talked about restaurants who can’t see the value in using their retail products to co-market their brand. Today, we’ll finish up our series on “The Five Dumb Things Restaurants Do Going to Retail” with Part 5: 5.) Stick with your licensing program over the long haul: Restaurant time-frames are much faster than retail […]

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