Nestle Bares All for Coffee Mate

by Broad Street | Published 07/22/2015 | Beverages, Marketing

In an item brought to our attention by Steve Johnson and “uncovered” by AdWeek, we see that marketing mavens for Nestlé‘s Coffee-Mate Natural Bliss decided a little shock value was needed to break through all the ad clutter, and used a team of nude baristas and customers covered in strategic body paint to help “goose” […]

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NRA Panel “Rise of Nontraditional Foodservice: Don’t Panic, Adapt!” 5/17/15

by Broad Street | Published 04/22/2015 | Channel Blurring, Marketing

Plan on stopping by our panel at the National Restaurant Show at Chicago’s McCormick Place Sunday, May 17th entitled “The Rise of Nontraditional Foodservice: Don’t Panic, Adapt!” Joining BSLG’s Bill Cross will be retail guru, Jimmy Matorin, whose restaurant industry breakfast on Saturday, May 16th is celebrating its 20th anniversary. Rounding out the panel will […]

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Do Malls Still Matter in Marketing?

by Broad Street | Published 04/21/2015 | Consumer Trends and Habits, Marketing, Marketing Trends, Retailing

Pundits a few years ago predicted the end was near for bricks & mortar shopping. And with department stores fading from the American consumer scene, malls around the country were seeing their anchors closing their doors. Traditional mall marketing required a department store at each end to “anchor” the other retailers. But grocery stores began […]

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Walmart Squeezes Its Suppliers

by Broad Street | Published 04/16/2015 | Marketing, Marketing Trends, Retailing

In a move that has its vendors grumbling, new Walmart CEO Greg Foran has decided to banish in-store merchandizing and other promotional measures in favor of driving down wholesale prices. Unlike conventional retailers, especially grocery chains, where in-store merchandizing, coupons and promotional spends (buy one, get one free), Walmart has always been known for EDLP: […]

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Walmart Tightens Prices on Suppliers

by Broad Street | Published 04/13/2015 | Marketing, Marketing Trends, Retailing

In a move that has its vendors grumbling, new Walmart CEO Greg Foran has decided to banish in-store merchandizing and other promotional measures in favor of driving down wholesale prices. Unlike conventional retailers, especially grocery chains, where in-store merchandizing, coupons and promotional spends (buy one, get one free), Walmart has always been known for EDLP: […]

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