What Impact Will Brexit/UK Exit from EU Have on Booze?

by Broad Street | Published 03/07/2016 | Alcoholic Beverages, Spirits, World News

Pols talk “shite” (as our UK and Irish friends would say) about getting the United Kingdom to exit the European Union. Since we all love nicknames, it’s called “Brexit.” Some Brits feel they can go it alone, while others are offended at the rules they’re saddled with by “Brussels bureaucrats” that were appointed and not […]

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Bourbon Empire – Best Book About Spirits Biz

by Broad Street | Published 03/01/2016 | Alcoholic Beverages, Beverages, Spirits

The best book, hands down, about bourbon, the quintessential American spirit, is also one of the best reads about marketing. It’s entitled Bourbon Empire: The Past and Future of America’s Whiskey and was written by Reid Mitenbuler. It’s really the one business book you should read this year. Saying that will alienate all the other […]

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Whiskey & Brands

by Broad Street | Published 01/12/2016 | Alcoholic Beverages, Litigation, Spirits

Brands are important to whiskey marketing, but whiskey marketing is becoming vulnerable to exaggerated brand claims. Diageo has been sued in California for claiming its Buleitt Bourbon is distilled in a particular place in Kentucky, specifically by saying on its label “Distilled, Aged & Bottled by the Bulleit Distilling Co. in Lawrenceburg, Kentucky.” Truth in […]

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