Helping BIC Lighters Rock On!

by Broad Street | Published 10/07/2016 | Brand Acquisition for Manufacturers

Broad Street Licensing Group has negotiated licensing agreements between some of the top classic bands and BIC USA, for their line of non-refillable pocket lighters.

We’re talking about some of the most famous rock ‘n roll artists ever, including AC/DC, Lynyrd Skynyrd, Ozzy Osborne, Van Halen, Aerosmith, The Who, KISS, Megadeath, Sublime and Nirvana.

Licensed brands and properties invite consumers to purchase products they might otherwise pass over. They also will pay a premium for a licensed product over a generic or store brand. Broad Street finds the “right fit” brands, negotiates the deal terms, and helps BIC understand the license marketplace. Let BSLG do this for your company, and help you reach new markets and greater market share than with non-licensed products.

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