BIC Lighters Scores with Broad Street Licensing

by Broad Street | Published 08/04/2015 | Brand Acquisition for Manufacturers

Broad Street Licensing Group loves sports. Not only are we named for hockey’s legendary “Broad Street Bullies” (aka The Philadelphia Flyers hockey team, who unfortunately didn’t make this year’s Stanley Cup playoffs), but we’ve helped BIC USA’s Lighter Division acquire the licensing rights to the National Hockey League (NHL). And the National Basketball Association (NBA). […]

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What Is Brand Acquisition Licensing?

by Broad Street | Published 05/26/2015 | Brand Acquisition for Manufacturers, Licensing Best Practices

There are three ways to market your product: Under your own brand name As a commodity or store brand/private label By licensing an established brand Number three is known as “brand acquisition.” A company acquires an established brand by licensing it for use on their product(s). It’s almost like renting the equity in the name […]

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Five Mistakes Restaurants Make at Retail (Part 5)

by Broad Street | Published 05/01/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Yesterday we talked about restaurants who can’t see the value in using their retail products to co-market their brand. Today, we’ll finish up our series on “The Five Dumb Things Restaurants Do Going to Retail” with Part 5: 5.) Stick with your licensing program over the long haul: Restaurant time-frames are much faster than retail […]

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Five Mistakes Restaurants Make at Retail (Part 4)

by Broad Street | Published 04/30/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Yesterday we talked about how vital it is NOT to treat consumers like children and dictate what things you’ll “let” them have at retail. Today we’re going to talk about how to insure your products FAIL AT RETAIL: 4.) When your retail products launch at retail, be sure to ignore them and expect them to […]

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