Reformulating Products Won’t Fix Childhood Obesity

by Broad Street | Published 11/05/2013 | Health, Opinion

Whether marketing 100-calorie packs or replacing high fructose corn syrup with “natural” sweeteners, food marketers have been hoping to attack childhood obesity by tinkering with their products in a process called reformulation. This study casts cold water on the hopes of food marketers that reformulating their products will impact the childhood obesity problem.[1] Nearly 40% […]

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The Hispanic Shopper’s Seasonal Buying Habits

by Broad Street | Published 10/23/2013 | Consumer Trends and Habits

This study of Hispanic shoppers shows their behaviors changing according to the season (in contrast to general market shoppers)[1] with June, September and November being focused on “concern for family satisfaction” and “one-stop shopping.” These months coincide with Summer, back-to-school, and holiday shopping. While general shoppers are looking for price & value in the back-to-school […]

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