The Hispanic Shopper’s Seasonal Buying Habits

by Broad Street | Published 10/23/2013 | Consumer Trends and Habits

This study of Hispanic shoppers shows their behaviors changing according to the season (in contrast to general market shoppers)[1] with June, September and November being focused on “concern for family satisfaction” and “one-stop shopping.” These months coincide with Summer, back-to-school, and holiday shopping. While general shoppers are looking for price & value in the back-to-school […]

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Premium Spirits Category Shows Huge Growth

by Broad Street | Published 09/06/2013 | Alcoholic Beverages

With the new Playboy-branded vodka & tequila ready to launch this Fall, it’s a good time to look at the premium spirits category. It’s a good time to be in the category: growth has been exceptional. Overall the U.S. bourbon market grew 13.2% with super-premium bourbons up an astonishing 79.5%.1 It doesn’t stop there: super premium rum sales were up 91% versus an anemic 2.5% for the spirit’s overall market. Not to be left behind, super premium liqueurs and cordials rose 21.1%.

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