Tony Roma’s Ribs at Retail in New, Innovative Packaging

by Broad Street | Published 10/05/2016 | Licensing, The Restaurant Business

Broad Street Licensing Group client restaurant brand Tony Roma’s Famous Ribs is seeing a surge of growth and placements into new retailers in the US and overseas following their licensee Rupari Foods‘ change to an innovative new packaging that allows consumers to heat & eat the pre-cooked ribs with none of the usual mess from […]

Continue reading this post ›

How Restaurants & Retail Are the Same, Yet Different

by Broad Street | Published 10/04/2016 | Licensing Best Practices, Retailing, The Restaurant Business

A third Twitter “war” with Nation’s Restaurant News Senior Editor Jonathan Maze arising from a previous post asking if restaurants are just restaurants and not brands stretching across channels prompted me to sharpen my argument about restaurants at retail. In what ways are restaurants & retail food products the same? And in what ways are […]

Continue reading this post ›

Five Myths About Brand Acquisition Licensing

by Broad Street | Published 07/28/2016 | Brand Acquisition for Manufacturers, Licensing

Robinson Home Products is a manufacturer of kitchen tools (formerly Known as Robinson Knife Co.). When they were looking for a brand name that would cut through the clutter of food prep products, celebrity chefs, and could even speak to consumers who don’t necessarily know Rachel Ray from Ray Charles, their solution? Licensing The Culinary […]

Continue reading this post ›