Broad Street Licensing Makes BIC Lighters More Entertaining

by Broad Street | Published 11/13/2015 | Brand Acquisition for Manufacturers

Who says there’s nothing good on TV? Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters. “The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as […]

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The Benefits of Restaurant Brand Licensing

by Broad Street | Published 10/15/2015 | Licensing Best Practices, Licensing Tips, The Restaurant Business

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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BSLG to Rep Tony Roma’s Brand

by Broad Street | Published 09/16/2015 | Licensing News

Montclair, NJ, September 9, 2015: BROAD STREET LICENSING GROUP, a recognized leader in food and beverage licensing, has been appointed by ROMACORP, INC., owner of the Tony Roma’s® and TR Fire Grill® restaurant chains, to represent its brands for licensing into the retail marketplace. Broad Street will extend the brands into strategically targeted products and […]

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How BSLG Can Help Build Your Business

by Broad Street | Published 09/02/2015 | Brand Acquisition for Manufacturers, Brand Licensing Representation

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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How Brand Acquisition Licensing Can Build Your Product Line

by Broad Street | Published 08/11/2015 | Brand Acquisition for Manufacturers

Many companies come to us asking about brand acquisition licensing, yet failing to understand what it is and how it can help them. Simply put, brand acquisition licensing is “renting” the equity in an established brand name and putting that brand on your product(s). The licensing means you pay the brand owner a royalty to […]

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