How Licensing Can Build Your Business

by Broad Street | Published 03/28/2016 | Licensing, Licensing Best Practices

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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Broad Street Licensing Helps BIC Lighters Go Country!

by Broad Street | Published 11/30/2015 | Brand Acquisition for Manufacturers

While you might not think of lighters and Country Music, Broad Street Licensing Group understands they’re a perfect fit. So we’ve had fun and helped BIC USA’s Lighter Group’s sale soar up the charts after bringing them licensing opportunities with the likes of Jason Aldean, Florida Georgia Line, Johnny Cash, Brantley Gilbert and Zac Brown […]

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Broad Street Licensing Makes BIC Lighters More Entertaining

by Broad Street | Published 11/13/2015 | Brand Acquisition for Manufacturers

Who says there’s nothing good on TV? Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters. “The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as […]

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The Benefits of Restaurant Brand Licensing

by Broad Street | Published 10/15/2015 | Licensing Best Practices, Licensing Tips, The Restaurant Business

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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BSLG to Rep Tony Roma’s Brand

by Broad Street | Published 09/16/2015 | Licensing News

Montclair, NJ, September 9, 2015: BROAD STREET LICENSING GROUP, a recognized leader in food and beverage licensing, has been appointed by ROMACORP, INC., owner of the Tony Roma’s® and TR Fire Grill® restaurant chains, to represent its brands for licensing into the retail marketplace. Broad Street will extend the brands into strategically targeted products and […]

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