Broad Street Licensing Group
These are Just Some of Our Success Stories:
"I have signed Broad Street Licensing on two occasions - during my tenure at Diageo as well as at Playboy. I have nothing but great things to say about their team. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after the opportunities. They always give exemplary service, making me feel like I am their only client although I know that I am not. I highly recommend Broad Street Licensing and would use them again in a heartbeat."
SVP, Global Licensing
"Burts has licensed the Guinness brand to potato chips, and Broad Street Licensing Group was the agency representing Guinness during the negotiations. We were very impressed with their level of professionalism, knowledge of the food business globally, and their hard work getting both sides to understand each other’s needs and goals."
David A. Nairn
Chairman & Managing Director
Burts Potato Chips
"We chose Broad Street Licensing as our agency primarily because of their experience in licensing food brands. Broad Street has brought us opportunities that are strategic, consistent with our brand image, and relevant to our consumers."
President, global marketing, strategy & innovation
Burger King Corporation
"Bill is so cool it hurts."
Martha van Gelder
Director, Terry J. Lundgren Center for Retailing
The University of Arizona
"Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. They negotiate tough but fair deal terms, and always keep those terms within the confines of reality and good business for both licensor and licensee."
William D. Toler
Chief Executive Officer
“Broad Street shows exceptional dedication, diligence and knowledge of the food business in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. They know who to call and how to get the meeting. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”
Chief Executive Officer
"We have been very impressed with the work BSLG has done in helping Crunch Pak through some major projects. Their patience and understanding of our needs and goals as well as those of their client Burger King were paramount in our discussions and negotiations. They handled all issues with the utmost professionalism. It has been a pleasure working with them and look forward to the future."
“Compass Group has worked with several licensing agents, but none has the same level of in-depth knowledge, insight and experience in the food business as Broad Street Licensing Group. They appreciate the cooperation required of both parties, while never losing sight of their goal of getting their clients the best deal possible.”
Former CEO of The Compass Group
"Broad Street Licensing Group displayed the utmost professionalism and a keen knowledge of the foodservice industry in brokering our license with The Culinary Institute of America. We appreciate working with professionals who know how to balance the needs of their client with the realities of the marketplace."
President & CEO
"BSLG is an excellent agency to work with in finding strong licensing partners. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract finalized."
VP, Business Development
The Inventure Group, Inc.
"Broad Street's licensing expertise was instrumental for both strategy development and launch of the CIA licensing program. Their ongoing commitment to our brand successfully extended the CIA into the kitchen equipment, apparel and appliance categories."
VP, Marketing & Strategy
The Culinary Institute of America