Broad Street Licensing Group client Tony Roma’s Famous Ribs was recently on Good Morning America during the July 4th weekend sponsoring a cook-off. There’s no way that made-from-scratch ribs can match the convenience of the retail variety. New, more-convenient packaging was introduced by the licensee, and its taking the grocery world by storm. Thanks to this ready-for-the-oven or grill new packaging, consumers can make any night special (and easy).
Licensing and restaurants
The chain has embraced licensing, and is expanding its reach offshore thanks to Broad Street Licensing Group’s efforts. New licensing initiatives are underway in Mexico, Canada, the UK and Spain. In Spain Tony Roma’s Famous Ribs has 25 restaurants and more on the way. The parent company doesn’t worry about retail products or cannibalizing in-restaurant sales. They understand that placement in retail stores reinforces the brand and its image, solidifies consumer loyalty, creates new potential restaurant patrons, and is a super source for new revenues.
Let Broad Street Licensing Group take your restaurant brand to retail. Make use of our global reach, extensive contacts within the food & beverage manufacturing sector. Use our familiarity with the changing face of the world’s food marketplace and the constantly-changing retailer mix to make your products stars. Perhaps even on “Good Morning America.”