Broad Street Licensing Makes BIC Lighters More Entertaining
Who says there’s nothing good on TV?
Broad Street Licensing Group has helped BIC USA‘s Lighter Division find out the hot television properties and license them to non-refillable pocket lighters.
“The Walking Dead” is the current blockbuster license, but BIC has done well with “Duck Dynasty,” “The Bone Collector,” and “RealTree” (the camouflage brand), as well as “Ocean County Choppers.“
Licensed brands invite consumers to purchase products they might otherwise pass over. They also will pay a premium for a licensed product over a generic or store brand. Broad Street finds the “right fit” brands, negotiates the deal terms, and helps BIC understand the license marketplace. Let BSLG do this for your company, and help you to reach new markets and greater market share than with non-licensed products.
