Case Studies
Broad Street has taken our clients' brands into new and strategic product categories and new channels of distribution across the United States and around the globe.
See what we did for them.
Case Studies
Broad Street has taken our clients' brands into new and strategic product categories and new channels of distribution across the United States and around the globe.
See what we did for them.
BIC
Manufacturer Representation
BIC Lighters, the #1 manufacturer for non-refillable pocket lighters, wanted to bring excitement to their product line and create more opportunities for consumer purchase through licensing acquisitions. Broad Street developed and implemented a licensing strategy acquiring popular brands, music artists, television and movie properties and sports leagues bring marketplace uniqueness to BIC’s products, while creating a long-term revenue stream for the company.
Tony Roma's
Brand Licensing
As the world’s first and largest casual dining restaurant chain specializing in ribs, Tony Roma’s was looking to expand their retail licensing program both in the U.S and internationally. Broad Street negotiated deals extending the brand onto retailer shelves across the U.S., Europe, Australia and Mexico making it possible for rib and BBQ fanatics to enjoy Tony Roma’s restaurant quality ribs, BBQ meats, sauces and snacks in their homes for any occasion.
Burger King
Brand Licensing
When global fast-food giant Burger King was looking for a way to develop additional consumer touch points, they turned to Broad Street to create and launch a worldwide licensing program. Based on consumer and retailer insights, Broad Street partnered the brand with best-in-class licensees authentically translating Burger King’s distinctive offerings and char-broiled flavors into breakfast sandwiches, snacks and fries, sold in 26 countries. In addition to food products, we also launched a lifestyle program that included apparel, collectibles and game apps to harness the fun factor of the brand, giving consumers more ways to interact with the brand across retail aisles.
Guinness
Brand Licensing
Guinness, the #1 brand of stout beer in the world, was looking to leverage its world famous name and distinctive taste profile into the food category through licensing in the US and UK. Broad Street extended the brand into the frozen and chilled space at retail with entrees, appetizers and salty snacks that paid homage to consumers’ love of adding Guinness to their at-home recipes. In 2015, the Guinness Meat Pies garnered the prestigious and coveted UK Grocer New Product Award.
Playboy
Brand Licensing
Playboy, one of the most legendary and iconic lifestyle brands in the world, wanted to expand into the premium spirits market. Through Broad Street’s efforts, we secured a licensing deal for the international markets that seamlessly integrated the iconic brand into a perfect line of spirits, allowing consumers to feel a part of the indulgent Playboy lifestyle.
SeaPak
Manufacturer Representation
As the #1 frozen value-added shrimp company across the U.S., SeaPak was looking to increase its offerings to consumers and retailers with distinctive and innovative products. They turned to Broad Street to acquire brands that would align with their strategic direction to excite both retailers and consumers.
Steak 'n Shake
Brand Licensing
Broad Street developed a brand extension program for this classic American restaurant chain giving Steak n Shake a strong retail positioning in Walmart and Kroger’s frozen aisles with the brand’s signature Steakburger, Frisco and Patty Melt sandwiches, fries and microwavable milkshakes. The licensed products facilitated additional engagement opportunities for consumers to bring the enjoyment of the Steak n Shake restaurant experience home.
Culinary Institute of America
Brand Licensing
The CIA is the world’s premier culinary college and leading authority for “all things food.” As such, they wanted to enhance their relevance directly into consumer’s lifestyles and create a long-term source of revenue. Broad Street developed and implemented a licensing strategy that launched the chef-inspired “CIA Masters Collection,” a comprehensive line of high quality, innovative and sophisticated food preparation products and appliances. In addition to the consumer marketplace, we expanded the brand into the restaurant and food service sector, negotiating licensing deals for fine china and stemware, as well as chef’s uniforms and accessories.
Suave
Brand Licensing
Unilever’s hair care division, seeking to create exciting and wholesome fun points of engagement with moms, engaged Broad Street to acquire brands for their Suave Kids line of products. Our agency negotiated a licensing deal for the Veggie Tales entertainment property, bringing delight to children’s bath times with these popular, colorful characters and giving the line a competitive advantage on retail shelves.
BIC
Manufacturer Representation
BIC Lighters, the #1 manufacturer for non-refillable pocket lighters, wanted to bring excitement to their product line and create more opportunities for consumer purchase through licensing acquisitions. Broad Street developed and implemented a licensing strategy acquiring popular brands, music artists, television and movie properties and sports leagues bring marketplace uniqueness to BIC’s products, while creating a long-term revenue stream for the company.
Tony Roma's
Brand Licensing
As the world’s first and largest casual dining restaurant chain specializing in ribs, Tony Roma’s was looking to expand their retail licensing program both in the U.S and internationally. Broad Street negotiated deals extending the brand onto retailer shelves across the U.S., Europe, Australia and Mexico making it possible for rib and BBQ fanatics to enjoy Tony Roma’s restaurant quality ribs, BBQ meats, sauces and snacks in their homes for any occasion.
Burger King
Brand Licensing
When global fast-food giant Burger King was looking for a way to develop additional consumer touch points, they turned to Broad Street to create and launch a worldwide licensing program. Based on consumer and retailer insights, Broad Street partnered the brand with best-in-class licensees authentically translating Burger King’s distinctive offerings and char-broiled flavors into breakfast sandwiches, snacks and fries, sold in 26 countries. In addition to food products, we also launched a lifestyle program that included apparel, collectibles and game apps to harness the fun factor of the brand, giving consumers more ways to interact with the brand across retail aisles.
Guinness
Brand Licensing
Guinness, the #1 brand of stout beer in the world, was looking to leverage its world famous name and distinctive taste profile into the food category through licensing in the US and UK. Broad Street extended the brand into the frozen and chilled space at retail with entrees, appetizers and salty snacks that paid homage to consumers’ love of adding Guinness to their at-home recipes. In 2015, the Guinness Meat Pies garnered the prestigious and coveted UK Grocer New Product Award.
Playboy
Brand Licensing
Playboy, one of the most legendary and iconic lifestyle brands in the world, wanted to expand into the premium spirits market. Through Broad Street’s efforts, we secured a licensing deal for the international markets that seamlessly integrated the iconic brand into a perfect line of spirits, allowing consumers to feel a part of the indulgent Playboy lifestyle.
SeaPak
Manufacturer Representation
As the #1 frozen value-added shrimp company across the U.S., SeaPak was looking to increase its offerings to consumers and retailers with distinctive and innovative products. They turned to Broad Street to acquire brands that would align with their strategic direction to excite both retailers and consumers.
Steak 'n Shake
Brand Licensing
Broad Street developed a brand extension program for this classic American restaurant chain giving Steak n Shake a strong retail positioning in Walmart and Kroger’s frozen aisles with the brand’s signature Steakburger, Frisco and Patty Melt sandwiches, fries and microwavable milkshakes. The licensed products facilitated additional engagement opportunities for consumers to bring the enjoyment of the Steak n Shake restaurant experience home.
Culinary Institute of America
Brand Licensing
The CIA is the world’s premier culinary college and leading authority for “all things food.” As such, they wanted to enhance their relevance directly into consumer’s lifestyles and create a long-term source of revenue. Broad Street developed and implemented a licensing strategy that launched the chef-inspired “CIA Masters Collection,” a comprehensive line of high quality, innovative and sophisticated food preparation products and appliances. In addition to the consumer marketplace, we expanded the brand into the restaurant and food service sector, negotiating licensing deals for fine china and stemware, as well as chef’s uniforms and accessories.
Suave
Brand Licensing
Unilever’s hair care division, seeking to create exciting and wholesome fun points of engagement with moms, engaged Broad Street to acquire brands for their Suave Kids line of products. Our agency negotiated a licensing deal for the Veggie Tales entertainment property, bringing delight to children’s bath times with these popular, colorful characters and giving the line a competitive advantage on retail shelves.