Brand acquisition licensing leverages sought after brands can ensure that your products are the ones that stand out on shelf. Many companies come to us asking about brand acquisition licensing, yet failing to understand what it is and how it can help them. Simply put, brand acquisition licensing is “renting” the equity in an established […]
Continue reading this post ›Broad Street Licensing Group loves sports. Not only are we named for hockey’s legendary “Broad Street Bullies” (aka The Philadelphia Flyers hockey team, who unfortunately didn’t make this year’s Stanley Cup playoffs), but we’ve helped BIC USA’s Lighter Division acquire the licensing rights to the National Hockey League (NHL). And the National Basketball Association (NBA). […]
Continue reading this post ›
There are three ways to market your product: Under your own brand name As a commodity or store brand/private label By licensing an established brand Number three is known as “brand acquisition.” A company acquires an established brand by licensing it for use on their product(s). It’s almost like renting the equity in the name […]
Continue reading this post ›
Companies looking to “rent” a brand to use on their products by licensing are said to acquire a brand. For the past two days, we’ve been discussing how this works. For example, our company brokered an agreement between an iconic dark beer brand (guess which one?) and both Burt’s Chips and Holland’s Pies (for savory […]
Continue reading this post ›