by BroadStreetAdmin | Published 01/31/2018 | Brand Licensing Representation, Licensing, Licensing Best Practices, Licensing News
Agreement brings the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats to retailers, so fans can enjoy restaurant quality BBQ sauce at home ORLANDO, Fla. –January 29, 2018 – Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the USA & Mexico through the company’s latest licensing deal […]
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by Broad Street | Published 12/07/2016 | Consumer Package Goods (CPG), Licensing News, The Restaurant Business, World News
ORLANDO, FL — November 29, 2016– Romacorp, Inc., parent company of Tony Roma’s, announced the company’s newest licensing deal with Irish company RibWorld, Europe’s leading supplier of sous-vide award winning ribs and market leader in a range of pork, beef, chicken and lamb products. RibWorld is owned by the M&M Walshe Group, a 3rd generation […]
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by Broad Street | Published 12/06/2016 | Consumer Package Goods (CPG), Licensing News, The Restaurant Business, World News
First new licensing deal in nearly 10 years brings Tony Roma’s World-Famous Ribs to retail in Australia and New Zealand, expanding brand’s retail reach & growing global licensing program ORLANDO, Fla. – November 10, 2016 – Romacorp, Inc., parent company of Tony Roma’s, announces the company’s first new licensing deal since 2007, and the first […]
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by Broad Street | Published 07/28/2016 | Brand Acquisition for Manufacturers, Licensing
Licensing through Brand Acquisition is a great way to bring innovative and new products to market. Robinson Home Products is a manufacturer of kitchen tools (formerly Known as Robinson Knife Co.). When they were looking for a brand name that would cut through the clutter of food prep products, celebrity chefs, and could even speak […]
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by Broad Street | Published 03/28/2016 | Licensing, Licensing Best Practices
Let’s cut to the chase. What dies licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly […]
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