Benefits of Licensing Restaurant Brands

by Broad Street | Published 04/13/2015 | Brand Licensing Representation, Licensing, Licensing Best Practices, The Restaurant Business

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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BSLG’s Peter Cross Joins LIMA Charity Drive

by Broad Street | Published 03/24/2015 | Health

Carole Francesca, President of Broad Street Licensing Group, announced today that Account Executive, Peter Cross, has been appointed to serve on the Licensing Industry Manufacturers Association (LIMA) Charity Committee, working on behalf of the Children’s Brain Tumor Foundation (CBTF). LIMA is the licensing industry’s trade association, and has worked to raise money for a variety […]

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BSLG Back at National Restaurant Show

by Broad Street | Published 03/03/2014 | Channel Blurring, Licensing, Retailing, The Restaurant Business

After a two year absence, Broad Street Licensing Group‘s SVP of Business Development Bill Cross will be moderating another panel on the food biz at this year’s National Restaurant Show May 18th at Chicago’s McCormick Place. Entitled “The Grocerants Are Eating Your Lunch: How Grocery Stores, C-Stores, Drug Stores and Home Delivery Are Taking Away […]

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