The Partners

Carole Francesca | President  Carole is a specialist in consumer brand name licensing. With over 25 years experience on both the client and agency side, creating and implementing unique and profitable brand building licensing programs for world-class companies such as Unilever, Burger King, Culinary Institute of America, Chesebrough Pond’s, Walt Disney Consumer Products, MGM/United Artists, and ABC-TV, both domestically and worldwide. Carole has served as Chairman of the Board of the Licensing Industry Association (LIMA), and chaired a variety of committees including its Executive, Strategic Planning, Marketing, Nominating, Awards, International and Education committees. She was previously president of the Women in Licensing Association; a past board member of Women in Toys Association and was named one of the ‘Top 100 Most Influential Marketers in Licensing’ by License! Global Magazine.

She is a native Philadelphian and lifelong phanatical phan of their perpetually losing sports teams.

Bill Cross | Senior Vice President, Business Development Bill spearheads business development for the agency. Over his many years in licensing, he has developed and negotiated award-winning licensing partnerships across a wide variety of consumer and B2B product categories and industries. Bill joined the agency from the world of public relations and marketing, consulting for clients in the licensing, sporting goods, travel and computer software fields. He oversees BSLG’s blog “Food Business News,” writes about the food and restaurant industry for a variety of publications and is a frequent speaker at industry conferences and seminars (“How to Make Retail & Alternate Distribution Channels Work for You” at the NRA Show in Chicago May 17, 2015). In addition, Bill serves on the advisory board of the Women’s Choice Awards for the Food and Beverage category. In his former life, Bill was a journalist covering economic and consumer trends in Asia for publications including The Wall Street Journal, New York Times, Boston Globe, Money Magazine and Chicago Tribune. He holds an M.Phil in Comparative Literature from Yale University and a B.A. in German from University of California, Santa Barbara.

Named Top 20 Best Licensing Agencies  by License! Global Magazine for the past 10 years in a row

Our programs have won or have been nominated for Licensing International Awards for the past 8 straight years

Burger King Named Best Corporate Brand of the Year by License! Global Magazine