BIC Lighters Scores with Broad Street Licensing

by Broad Street | Published 08/04/2015 | Brand Acquisition for Manufacturers

Broad Street Licensing Group loves sports.

Not only are we named for hockey’s legendary “Broad Street Bullies” (aka The Philadelphia Flyers hockey team, who unfortunately didn’t make this year’s Stanley Cup playoffs), but we’ve helped BIC USA’s Lighter Division acquire the licensing rights to the National Hockey League (NHL).

And the National Basketball Association (NBA).

And the Mexican Soccer League, along with Ultimate Fighting Championship (UFC), and the several NCAA Collegiate teams for the BIC USA Stationery Group.

Licensed brands invite consumers to purchase products they might otherwise pass over. They also will pay a premium for a licensed product over a generic or store brand. Broad Street finds the “right fit” brands, negotiates the deal terms, and helps BIC understand the license marketplace. Let BSLG do this for your company, and help you reach new markets and greater market share than with non-licensed products.

lighers-(close-up)

Mexican Soccer Series

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