Case Study
SeaPak
Project Overview
As the #1 frozen value-added seafood company across the U.S., SeaPak wanted to increase its retail offerings to consumers with distinctive and innovative products through licensed brand acquisition and co-branding.
Results
Broad Street Licensing Group partnered SeaPak with Budweiser, the #1 beer brand, resulting in a line of highly successful co-branded frozen seafood and appetizers that perfectly aligned with their strategic direction. The multi-sku product portfolio delivered unique, craveable flavors that delighted consumers and expanded SeaPak’s retailer distribution across the country.
