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Case Study


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Project Overview

As the #1 frozen value-added seafood company across the U.S., SeaPak wanted to increase its retail offerings to consumers with distinctive and innovative products through licensed brand acquisition and co-branding.

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Broad Street Licensing Group partnered SeaPak with Budweiser, the #1 beer brand, resulting in a line of highly successful co-branded frozen seafood and appetizers that perfectly aligned with their strategic direction. The multi-sku product portfolio delivered unique, craveable flavors that delighted consumers and expanded SeaPak’s retailer distribution across the country.

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