HOW IT WORKS

So, you’re ready to start but you’re still not sure how it all works. Don’t worry we have you covered

Why Broad Street

Your one-stop shop for licensing, partnerships, and collaborations — built to make growth easier, not harder.

Full Service

Say goodbye to shopping around for a dozen different brand licensing agencies. Broad Street is your one-stop shop for everything brand licensing, from retail partnerships to collaborations and beyond.

All the Glory, None of the Worry

No more sleepless nights over timelines, logistics, or execution. Our team handles every detail, from ideation to launch, so your program exceeds expectations without the stress.

We’re in This Together

Our tracking systems keep the process transparent and easy. Whether you’re in the office, remote, or on the road, you stay in the loop without drowning in emails.

The Process

1

Discovery & Strategy

We start by aligning on your goals, brand positioning, and opportunities in the market.
2

Concept & Partner Development

We build strong concepts and identify the right partners — licensees, collaborators, or retailers — based on brand fit and consumer demand.
3

Contract Negotiation & Deal Structure

We handle contract negotiation and terms, so you get the best deal, the right protections, and the right long-term value.
4

Execution & Launch

From product ideation and development to timelines and deliverables, we manage execution so everything runs smoothly and on schedule.
5

Ongoing Support & Growth

Once your brand licensing program is launched, we keep optimizing by identifying next-step opportunities and helping your program scale to increase brand awareness and revenue.

Frequently Asked Questions

How does food & beverage licensing work?

Food & beverage licensing allows brands to expand into retail by partnering with manufacturers, retailers, and distributors that produce and sell licensed products under the brand’s name. This helps brands grow revenue and retail presence without building manufacturing operations internally.

What does a food licensing agency do?

A food licensing agency manages the entire licensing process, including strategy, partner development, contract negotiation, retail expansion, product approvals, and ongoing program management. The goal is to help brands grow through strategic food and beverage licensing partnerships.

How long does it take to launch a food & beverage licensing program?

The timeline for a food & beverage licensing program depends on the product category, retail strategy, manufacturing process, and approvals. Most licensing programs move through discovery, partner development, product creation, and retail launch over several months.

What types of products can be developed through food licensing?

Food licensing programs can include sauces, condiments, frozen foods, snacks, beverages, meal kits, desserts, seasonal products, and co-branded retail collaborations. The best licensed products align naturally with the brand and consumer expectations.

Why work with a specialized food & beverage licensing agency?

A specialized food & beverage licensing agency understands retail strategy, manufacturing, consumer trends, category development, and brand protection. Working with experienced licensing professionals helps brands secure the right partnerships, avoid costly mistakes, and build scalable retail growth programs.

Seize Your Destiny

Ready to own your place on retail shelves? Partner with Broad Street Licensing Group and turn your brand vision into market-ready success. Let’s get started.

Get Started