Case Study
BIC
Project Overview
BIC USA, the #1 manufacturer of non-refillable pocket lighters, wanted to bring excitement to their product lines and create more frequent opportunities for consumer purchase. They chose Broad Street Licensing Group (BSLG) to build a licensing program around brand acquisition partnerships for their lighter and stationery product lines.
Results
Broad Street Licensing Group developed and implemented a licensing strategy to acquire brands that tapped into consumers’ passion points. Our agency brokered licensing deals with popular brands, music artists, movie and TV properties and sports leagues that brought immediate relevance and marketplace uniqueness to BIC’s products while creating a long-term revenue stream for the company.
“BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals.”
Tim KoletsosDirector of Marketing, BIC USA
