Case Study
Subway
Project Overview
Subway, one of the world’s largest and most iconic restaurant brands, was looking to more closely connect with fans in new and unexpected ways through a brand licensing program that would bring Subway branded products to retail shelves and into consumers’ homes.
Results
Broad Street Licensing Group (BSLG) developed and implemented a two-tiered licensing program around the food and lifestyle categories, negotiating licensing deals across the food, apparel, HBA, toys and collectibles markets. Subway’s branded licensed products created impactful, unique and fun consumer touch points, extended the brand’s presence onto retail shelves, and strengthened their positioning as a food and lifestyle brand.
