Case Study
Playboy
Project Overview
Playboy, one of the most globally celebrated and revered lifestyle brands in the world, renowned for its iconic status and legendary influence, was looking to expand into the premium spirits segment through a brand licensing program.
Results
As Playboy’s exclusive licensing agency for the category, Broad Street Licensing Group secured a worldwide licensing partnership that seamlessly integrated the iconic brand into a line of high end spirits, further positioning the brand as a symbol of sophistication and indulgence. This line of branded licensed products allowed consumers around the world to embrace the luxurious Playboy lifestyle in a new and exciting way.
“I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. I have nothing but great things to say about their team. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. They always give exemplary service, making me feel like I am their only client although I know that I am not.”
Christine CoffeltSVP, Global Licensing Playboy Enterprises, Inc.
