Veuve Clicquot Uses Video to Troll for Millennials

by Broad Street | Published 03/17/2016 | Alcoholic Beverages, Video, World News

Looking to attract a younger consumer, French champagne maker Veuve Clicquot has produced three cheeky videos released on Tumbler and You Tube. The shorts are spunky with the usual amount of pretty people in French situations drinking (what else) Veuve Clicquot. The voice overs with the tag line “that’s how you write your own label” […]

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What Impact Will Brexit/UK Exit from EU Have on Booze?

by Broad Street | Published 03/07/2016 | Alcoholic Beverages, Spirits, World News

Pols talk “shite” (as our UK and Irish friends would say) about getting the United Kingdom to exit the European Union. Since we all love nicknames, it’s called “Brexit.” Some Brits feel they can go it alone, while others are offended at the rules they’re saddled with by “Brussels bureaucrats” that were appointed and not […]

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Bourbon Empire – Best Book About Spirits Biz

by Broad Street | Published 03/01/2016 | Alcoholic Beverages, Beverages, Spirits

The best book, hands down, about bourbon, the quintessential American spirit, is also one of the best reads about marketing. It’s entitled Bourbon Empire: The Past and Future of America’s Whiskey and was written by Reid Mitenbuler. It’s really the one business book you should read this year. Saying that will alienate all the other […]

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