Broad Street has taken our clients’ brands into strategic and creative product categories, opening up new distribution channels across the United States and around the globe.
Case Studies
See What We Did For Them.
Utilizing in-depth consumer and retailer insights, Broad Street partnered the brand with best-in-class licensees, authentically translating Burger King’s distinctive foods and char-broiled flavors into breakfast sandwiches, snacks and fries, sold in the U.S. and throughout 25 countries. In addition, our agency launched a lifestyle program spanning the apparel, collectibles and gaming categories, harnessing Burger King’s fun factor, providing consumers with even more ways to interact with the brand across a variety of retail channels.
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Broad Street Licensing Group developed and implemented a licensing strategy to acquire brands that tapped into consumers’ passion points. Our agency brokered licensing deals with popular brands, music artists, movie and TV properties and sports leagues that brought immediate relevance and marketplace uniqueness to BIC’s products while creating a long-term revenue stream for the company.
Broad Street Licensing Group partnered SeaPak with Budweiser, the #1 beer brand, resulting in a line of highly successful co-branded frozen seafood and appetizers that perfectly aligned with their strategic direction. The multi-sku product portfolio delivered unique, craveable flavors that delighted consumers and expanded SeaPak’s retailer distribution across the country.
As Playboy’s exclusive licensing agency for the category, Broad Street Licensing Group secured a worldwide licensing partnership that seamlessly integrated the iconic brand into a line of high end spirits, further positioning the brand as a symbol of sophistication and indulgence. This line of branded licensed products allowed consumers around the world to embrace the luxurious Playboy lifestyle in a new and exciting way.
BSLG identified strategic brand extension opportunities and negotiated licensed partnerships that brought the Tony Roma’s brand into new product categories and retail channels including Costco, Publix, Meijer, Walmart, Albertsons and other major stores across the U.S. We extended the licensing program into Europe, Asia, Mexico and Australia, furthering the brand’s reach internationally. In addition, Broad Street forged an exclusive licensing partnership with Walmart Japan, creating the retailer’s first-ever restaurant exclusive in the territory, bringing Tony Roma’s legendary American barbeque ribs and sauces into Japanese homes.
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Broad Street Licensing Group (BSLG) developed and implemented a two-tiered licensing program around the food and lifestyle categories, negotiating licensing deals across the food, apparel, HBA, toys and collectibles markets. Subway’s branded licensed products created impactful, unique and fun consumer touch points, extended the brand’s presence onto retail shelves, and strengthened their positioning as a food and lifestyle brand.
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Guinness tapped Broad Street Licensing Group (BSLG) as their exclusive licensing agency to build a food-driven licensing program across an array of categories. BSLG extended the brand into the frozen and chilled space with entrees and appetizers and into the snacks category with a line of salty snacks. The Guinness branded foods were successfully launched at retailers across the US and UK, creating authentic-tasting at-home experiences while paying homage to consumers’ love of using Guinness in their own recipes.
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They selected Broad Street Licensing Group to build and implement a licensing strategy that partnered OWS food products with top-tier brands, including Lodge Cookware and Pioneer Woman. The new licensed co-branded lines opened new channels of distribution, expanded their retail presence and created innovative and impactful consumer impressions resulting in increased sales.
