Our Reach is Global
Our Results are Substantial
So, you’re ready to dive into the world of brand licensing, but you’re not quite sure where to start. That’s where we come in. As a full-service food & beverage brand licensing agency, we’re the seasoned experts who’ll transform your retail aspirations into marketplace reality. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create brand extensions; we create award-winning retail programs.
Our Reach is Global
Our Results are Substantial
So, you’re ready to dive into the world of strategic brand partnerships, but you’re not quite sure where to start. That’s where we come in. As a full-service food & beverage brand licensing agency, we’re the seasoned experts who’ll transform your aspirations into reality. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create brand extensions; we craft legends.
BRAND LICENSING REPRESENTATION
We work with our clients to carefully craft authentic, exciting and creatively unique programs that are both impactful and substantial. We match brands with right fit partners to build long-term growth and sustainable revenues.
MANUFACTURER REPRESENTATION
In today’s highly competitive marketplace, products need to stand out at retail. We represent manufacturers to identify and acquire the right brands and properties for your existing or new product lines.
Our Clients
Our agency has worked with some of the world’s best-known consumer brands, manufacturers, and retailers in the United States and worldwide.
Explore All Clients
OUR CLIENTS
Our agency has worked with some of the world’s best-known consumer brands, manufacturers, and retailers in the United States and worldwide.
WHY OUR CLIENTS
LOVE US
“Working with the Broad Street Licensing Group is like having a full service licensing & consumer goods division in a briefcase, ready to deploy. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding our brand at retail, both domestically and internationally.”
Jim JosephPresident & CEO, Oneida, Ltd.
“Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally”
Jim RogersChief Marketing Officer, Tony Roma's
“I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. I have nothing but great things to say about their team. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. They always give exemplary service, making me feel like I am their only client although I know that I am not.”
Christine CoffeltSVP, Global Licensing Playboy Enterprises, Inc.
“Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. They know who to call and how to get the meeting. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”
Jan SussmanChief Executive Officer, Gourmet Boutique
“BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals.”
Tim KoletsosDirector of Marketing, BIC USA
“We chose Broad Street Licensing as our agency because of their vast experience in licensing food brands. Broad Street has brought us exciting opportunities that are strategic, consistent with our brand image, and relevant to our consumers.”
Russ KleinPresident, Global Marketing, Strategy & Innovation Burger King Corporation
“Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. They know who to call and how to get the meeting. In one particular case, we asked them about a consumer brand and BSLG was able to secure a high-level meeting with the key decision makers right away.”
Steve GroverVice President, Steak 'n Shake
“Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. They negotiate tough but fair deal terms, and always keep those terms within the confines of reality and good business for both licensor and licensee.”
William D. TolerChief Executive Officer, AdvancePierre Foods
“Broad Street Licensing Group provides a level of experience in the food category that we simply don't see in other licensing agencies. They negotiate tough but fair deal terms, and always keep those terms within the confines of reality and good business for both licensor and licensee.”
David A. NairnChairman & Managing Director, Burts Potato Chips
Named Top 20 Best Licensing Agencies by License! Global Magazine for the past 12 years in a row
Our programs have won or have been nominated for Licensing International Awards for the past eight years in a row
Burger King Named Best Corporate Brand of the Year by License! Global Magazine
