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Brand Licensing

Are you a food or beverage brand, manufacturer, or retailer looking to get into brand licensing or just have a quick question? 

Extend Your Brand Into Retail

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Case Study: Burger King

Broad Street helped Burger King expand beyond restaurants by launching a global licensing program that brought branded foods and lifestyle products to retail. The program reached 25 countries across food, apparel, collectibles, gaming, and more, creating new ways for consumers to engage with the iconic brand.

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BSLG Burger King

Case Study: SeaPak

Broad Street Licensing Group partnered with SeaPak to expand the brand beyond the freezer aisle and into strategic, high-impact product categories. By identifying aligned partners and developing creative licensing opportunities, we helped SeaPak unlock new distribution channels, strengthen brand visibility, and reach consumers in fresh, unexpected ways across the United States and beyond.

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seapak bslg

Case Study: Subway

Broad Street helped Subway expand beyond its restaurants with a strategic licensing program spanning food and lifestyle categories. Through partnerships across food, apparel, HBA, toys, and collectibles, BSLG brought Subway-branded products to retail shelves and created new ways for consumers to engage with the iconic brand.

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Subway bslg

OUR CLIENTS

Our agency has worked with some of the world’s best-known consumer brands, manufacturers, and retailers in the United States and worldwide.

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OUR CLIENTS

Our agency has worked with some of the world’s best-known consumer brands, manufacturers, and retailers in the United States and worldwide.

Explore All Clients

WHY OUR CLIENTS LOVE US

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Broad Street was instrumental in developing our brand licensing program and their expertise in expanding large restaurant brands into retail was a big reason why we selected Broad Street as our brand licensing agency. The results from their work were phenomenal, helping us expand into many strategic and unique CPG categories for both consumables and lifestyle products.

Michelle DiNelloVP Public Relations & Communications, Subway Restaurants
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I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. I have nothing but great things to say about their team. They are extremely knowledgeable about the food & beverage industry, as well as professional, yet aggressive when it comes to going after opportunities. They always give exemplary service, making me feel like I am their only client although I know that I am not.

Christine CoffeltSVP, Global Licensing Playboy Enterprises, Inc.
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Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. Their expertise & deep understanding of food licensing is unparalleled, and has been instrumental in expanding the Tony Roma's brand at retail, both domestically and internationally.

Jim RodgersChief Marketing Officer, Tony Roma's
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BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. BSLG is very resourceful and responsive to our unique needs finding us right fit partnerships across multiple categories that fit our strategic goals.

Tim KoletsosDirector of Marketing, BIC USA
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Broad Street Licensing Group displayed the utmost professionalism and a keen knowledge of the foodservice industry in brokering our license with The Culinary Institute of America. We appreciate working with professionals who know how to balance the needs of their client with the realities of the marketplace.

Jim JosephPresident & CEO, Oneida, Ltd.

Our programs have won or have been nominated for Licensing International Awards for the past eight years in a row

Named Top 20 Best Licensing Agencies by License! Global Magazine for the past 16 years in a row

Burger King Named Best Corporate Brand of the Year by License! Global Magazine