Broad Street Licensing Group tapped by Maxim Magazine to develop retail brand licensing program.
Montclair, NJ – April 24, 2019: Broad Street Licensing Group, a recognized leader in international brand licensing, has been appointed by MAXIM MEDIA INC. to create a global licensing program in a broad range of categories, including spirits, fashion, men’s fragrance and gambling. Broad Street will extend the brand into strategically targeted products and alliances emphasizing the brand’s DNA as an “unparalleled luxury experience that’s part fantasy, part aspirational and part attainable.”
“We are excited to be working with the Broad Street team on products that will embody the life of an exceptional man,” said Senior Vice President Susan Kilkenny. “Bill Cross and his team at BSLG have the experience, skill and contacts we seek to bring our brand to retail. Members of our team have worked Broad Street in the past on the Steak n’ Shake brand, and we are in sync with their results-oriented approach, knowledge of key sectors of the retail industry both in the United States and globally, and their personal contacts with retailers, manufacturers and the press. Our goal is to drive long-term growth in products and services not often achieved by licensed magazine brands.”
“Maxim has the right mix of sophistication, accessibility and aspiration that will translate well into categories like alcohol, men’s fashion, fragrances and HBA products, as well as gambling,” added Broad Street SVP of Business Development, Bill Cross. “MAXIM can offer assets normally unavailable with magazine brands tied to conventional advertising revenues, and we will move aggressively to secure licenses in a variety of categories and territories with appropriate marketing materials for each one.” A veteran of global brand licensing, Cross and his team have recently seen expansive programs for the Tony Roma’s casual dining chain in Japan, Mexico and Europe. as well as acquiring the Budweiser brand for SeaPak, a division of Rich Foods.
About MAXIM MEDIA INC.
Maxim is an inspirational brand projecting style and sophistication. We publish a men’s luxury lifestyle magazine, tell uplifting success stories across a broad digital platform, organize events with an ethos of sophistication and style and license our brand in number of categories that are relevant for the Maxim audience.
About Broad Street Licensing Group
Broad Street Licensing Group (BSLG) is consistently named to License! Global’s top global licensing agencies. It creates meaningful and impactful products for consumer brands, manufacturers, and retailers through licensing. Its agency has worked with some of the world’s best-known and most respected manufacturers, consumer brands, and restaurants, in the United States and globally including Playboy, BIC USA, Guinness, Burger King, Steak n Shake, Culinary Institute of America and Unilever.
