At Broad Street Licensing Group, we’ve always believed that brand licensing is more than a revenue strategy—it’s a resilience strategy. That belief was recently spotlighted in a feature by The Licensing Letter (TLL), one of the licensing industry’s most respected publications.
In the article titled “Broad Street Helping Brands Navigate Troubled Economic Waters,” TLL highlights how our agency continues to support food and beverage brands and manufacturers in turning today’s market challenges into growth opportunities.
It’s an honor to be recognized for the work we’re doing behind the scenes—and we’d love to share a few of the article’s highlights with you.
Read the full TLL article here →
Why Licensing Matters More Than Ever Right Now
Between shifting consumer priorities, unpredictable tariffs, and continued supply chain disruptions, brands are feeling the pressure. But as TLL points out, licensing offers a powerful, low-risk way to expand brand presence, unlock new revenue streams, and strengthen consumer loyalty—even during downturns.
As our Vice President of Strategic Partnerships, Peter Cross, said in the feature:
“Companies that maintain or increase their licensing and marketing investments during economic downturns consistently emerge stronger when conditions improve.”
We’ve seen it time and time again with our partners. Whether it’s Subway introducing its sauces into grocery, Hard Rock expanding its beverage line, or Budweiser’s beer-battered products landing in freezer aisles, the brands that stay visible and active in consumers’ lives are the ones that come out ahead.
What Sets Us Apart
We’ve been doing this for nearly three decades—and in that time, we’ve focused exclusively on the food, restaurant, and beverage space. This specialization allows us to deeply understand the needs of both brands and manufacturers, and to craft programs that feel right—not rushed.
Our team helps partners:
- Identify white-space opportunities
- Develop crave-worthy product extensions
- Navigate complex retail landscapes
- Launch programs that drive both royalty revenue and consumer engagement
We’re proud to say that many of the licensing programs we manage are still thriving years later—with expanded lines, increased distribution, and a loyal customer base to match.
For Brands and Manufacturers Alike
One of the themes TLL highlights in their feature is that licensing success isn’t limited to brand owners. Manufacturers also benefit by partnering with us to secure licenses with trusted, high-recognition brands, giving them a head start in competitive retail categories.
If you’re a manufacturer looking for:
- Access to established brand IP
- Faster shelf placement
- Immediate consumer trust
Licensing is a proven way to make that leap—and we’re here to facilitate it.
Looking Ahead: Resilient Growth Starts Now
We’re grateful to The Licensing Letter for recognizing the impact of our work, but even more grateful to the incredible brands and partners we’ve collaborated with over the years. Your trust fuels everything we do.
As we continue through 2025 and beyond, our focus remains the same: strategic, full-service licensing programs that build real consumer connections and real results—no matter the economic climate.
Whether you’re a brand looking to explore licensing for the first time, or a seasoned team ready to take your program to the next level, we’d love to connect.
