So, What Is Brand Licensing And Why Does It Matter?
Brand licensing is the strategic extension of a brand into new categories or markets through partnerships.
At Broad Street Licensing Group, we go beyond textbook definitions. We turn dormant equity into active revenue, launching licensed brands into grocery aisles, restaurant menus, and retail shelves worldwide.
As a global brand licensing agency specializing in the food and beverage sector, we help companies go from idea to aisle with speed, strategy, and style.
Why Choose BSLG for Food & Beverage Brand Licensing?
Whether you’re looking for a brand licensing agent, a product licensing company, or a food licensing agency, BSLG is your all-in-one solution.
Our clients choose us because we:
- Create strategic brand licensing programs that grow market share
- Connect brands with top licensee partners and retailers
- Lead with a deep understanding of food & beverage brand representation
Our Clients Include Iconic Brands You Know and Love
From global giants like BIC and Burger King to culturally iconic names like Playboy, our track record proves we know how to match brands with the right licensing opportunities. These aren’t just partnerships—they’re brand licensing case studies that drive sales and win awards.
Looking for inspiration? Check out our BIC marketing strategy or explore a Burger King case study to see how brand licensing in the food industry works in the real world.
We Do More Than Represent Brands. We Launch Them.
BSLG is not your average brand licensing agency. We are a brand representation powerhouse with unmatched industry insight.
That’s why we consistently rank among the top brand licensing agencies for food, beverage, and lifestyle brands.
Here are some of the services BSLG offers to help brands with licensing and representation:
✅ Manufacturer Representation
✅ Brand Licensing Management
✅ Food & Beverage Licensing
✅ Retail Product Expansion
✅ Global Licensing Strategy
Who We Help
Whether you’re a CPG brand, a restaurant chain, or a company looking to license your brand, we guide you every step of the way. Even if you’re just researching how to broker brand licensing deals, we’re here to simplify the process.
