Case Study
OWS Foods
Project Overview
OWS FOODS, a top private label manufacturer and distributor of seasonings, sauces and mixes, sought to expand its retail presence and deepen its connection to consumers through licensed brand acquisition and co-branding.
Results
They selected Broad Street Licensing Group to build and implement a licensing strategy that partnered OWS food products with top-tier brands, including Lodge Cookware and Pioneer Woman. The new licensed co-branded lines opened new channels of distribution, expanded their retail presence and created innovative and impactful consumer impressions resulting in increased sales.
