Tony Roma’s: “Nuestro plan es duplicar el número de restaurantes en España de aquí a cinco años” Todo comenzó en 1994 en la madrileña calle Génova: el primer restaurante Tony Roma’s aterrizaba en España y, como recuerda el director general de la compañía en el país, “su éxito fue abrumador”. La cadena de restauración de […]
Continue reading this post ›
ORLANDO, FL — November 29, 2016– Romacorp, Inc., parent company of Tony Roma’s, announced the company’s newest licensing deal with Irish company RibWorld, Europe’s leading supplier of sous-vide award winning ribs and market leader in a range of pork, beef, chicken and lamb products. RibWorld is owned by the M&M Walshe Group, a 3rd generation […]
Continue reading this post ›
First new licensing deal in nearly 10 years brings Tony Roma’s World-Famous Ribs to retail in Australia and New Zealand, expanding brand’s retail reach & growing global licensing program ORLANDO, Fla. – November 10, 2016 – Romacorp, Inc., parent company of Tony Roma’s, announces the company’s first new licensing deal since 2007, and the first […]
Continue reading this post ›
Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]
Continue reading this post ›
Yesterday we talked about restaurants who can’t see the value in using their retail products to co-market their brand. Today, we’ll finish up our series on “The Five Dumb Things Restaurants Do Going to Retail” with Part 5: 5.) Stick with your licensing program over the long haul: Restaurant time-frames are much faster than retail […]
Continue reading this post ›