In today’s competitive retail world, manufacturers face more pressure than ever to stand out. You’ve perfected your production, streamlined your logistics, and secured your distribution, but when it comes to getting consumers to choose your product off the shelf, what’s your edge?
The answer: brand licensing.
And when done right, brand licensing isn’t just helpful—it’s your secret weapon.
At Broad Street Licensing Group (BSLG), we specialize in helping manufacturers tap into the power of trusted, beloved brands to drive attention, differentiation, and sales.
Why Brand Licensing Matters for Manufacturers
Let’s face it: shoppers don’t browse with a spreadsheet—they buy based on recognition, emotion, and trust. A licensed brand bridges that emotional gap instantly. It adds value, story, and credibility to your product before a single word is spoken.
Manufacturers who license recognizable brands are able to:
- Capture instant consumer attention
- Stand out on crowded retail shelves
- Break into new markets and retail channels
- Increase buyer interest from retailers and chains
But successful licensing isn’t just about putting a logo on your packaging. It’s about strategy, alignment, and execution—and that’s where BSLG shines.
How BSLG Makes Brand Licensing Work for Manufacturers
With over 25 years in the game, we don’t just connect manufacturers with brands. We build licensing programs that perform.
Here’s how our manufacturer representation process works:
We Create the Right Match
Not every brand is a fit. We help you acquire brand rights that complement your product line and align with your goals—whether you’re targeting grocery, mass retail, or QSR channels.
We Align Strategy With Shelf Success
Our team helps shape product concepts, packaging, positioning, and pricing to ensure your licensed product resonates with consumers and buyers alike.
We Manage the Details So You Don’t Have To
Licensing can be complex. We streamline legal, creative, and operational workflows so you can focus on what you do best—manufacturing quality products.
We Open Doors Globally
As a global brand licensing agency, we bring international opportunities to the table, giving your licensed products access to new markets and shelf space.
The Results? Real Revenue.
Our manufacturer partners don’t just gain a brand—they gain a brand engine. Products we’ve helped launch under licensed partnerships have landed on national retail shelves, created new revenue streams, and won industry awards.
Whether you’re a food manufacturer seeking a licensing agent or a CPG company ready to expand through branded products, we deliver partnerships that convert equity into retail impact.
Let’s Build Something Bigger Together
If you’re a manufacturer looking to take your products to the next level, we’d love to talk.
Let BSLG be your secret weapon.
Because in today’s market, it’s not just about making a great product—it’s about making the right product with the right brand behind it.
