BSLG to Rep Tony Roma’s Brand

by Broad Street | Published 09/16/2015 | Licensing News

Montclair, NJ, September 9, 2015: BROAD STREET LICENSING GROUP, a recognized leader in food and beverage licensing, has been appointed by ROMACORP, INC., owner of the Tony Roma’s® and TR Fire Grill® restaurant chains, to represent its brands for licensing into the retail marketplace. Broad Street will extend the brands into strategically targeted products and alliances within the food category, including expanded frozen foods, refrigerated & shelf-stable sauces and dressings, fresh-prepared meals & appetizers as well as grilling appliances and associated products. Broad Street will bring the retail products to store shelves in both the U.S. market and overeas where the brand is expanding rapidly. Tony Roma’s is already under license in a variety of retail products, and Broad Street’s mandate is to grow the existing business.

“We are excited to work with the Broad Street team to build our retail presence for the iconic Tony Roma’s brand and our new TR Fire Grill brand,” said Jim Rogers, Chief Marketing Officer for Romacorp, Inc. “Bill Cross and Carole Francesca are leaders in the licensing industry with a strong pedigree of taking restaurant brands to retail, and we are confident that their strong passion for our brands and industry connections will help drive growth for Romacorp.”

“Nothing says ‘ribs,’ ‘barbecue’ or ‘American’ like the Tony Roma’s name,” according to Broad Street VP of Restaurant Licensing, Bill Cross. “Because they already have solid retail licensing success, we’re excited to take the Tony Roma’s brand to a new level in the U.S. market, and to introduce the brand in international markets such as Europe, South America and especially Asia.”

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About Romacorp, Inc.

Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened more than 40 years ago in North Miami, Florida.

Romacorp, Inc. also operates their new TR Fire Grill concept, a chef-inspired American bistro in Orlando, Florida with a new location planned for September 2015 in Winter Park, Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit http://www.tonyromas.com/. For information about our new TR Fire Grill concept, visit http://www.trfiregrill.com/.

About Broad Street Licensing Group

Broad Street Licensing Group (BSLG) is the world’s leading food & beverage licensing agency, and is consistently named to License! Global’s top global licensing firms. No other agency has the same focus and experience leveraging food & restaurant brands to retail across multiple channels of distribution and delivery platforms, both in the US and internationally.

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