Tony Roma’s Brings Its Signature BBQ Sauces to Retail in the USA & Mexico with Vita Specialty Foods License Brokered by Broad Street Licensing Group

by BroadStreetAdmin | Published 01/31/2018 | Brand Licensing Representation, Licensing, Licensing Best Practices, Licensing News

Agreement brings the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats to retailers, so fans can enjoy restaurant quality BBQ sauce at home   ORLANDO, Fla. –January 29, 2018 – Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the USA & Mexico through the company’s latest licensing deal […]

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How Licensing Can Build Your Business

by Broad Street | Published 03/02/2016 | Brand Acquisition for Manufacturers, Brand Licensing Representation

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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Will Americans Ever Get Enough Coffee?

by Broad Street | Published 01/07/2016 | Beverages, Brand Licensing Representation, Coffee, Consumer Package Goods (CPG)

Coffee continues to dominate the non-alcoholic beverages category as sugary drinks stumble. And it’s not just Starbucks that is driving the growth in this $9.2bn category. J.M. Smucker Co., licensee for Dunkin’ Donuts coffee, and owner of the iconic Folgers brand, is seeing growth across the coffee segment. Naturally, the explosive growth in single-serve (K-cups) […]

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