Tony Roma’s Brings Its Signature BBQ Sauces to Retail in the USA & Mexico with Vita Specialty Foods License Brokered by Broad Street Licensing Group

by BroadStreetAdmin | Published 01/31/2018 | Brand Licensing Representation, Licensing, Licensing Best Practices, Licensing News

Agreement brings the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats to retailers, so fans can enjoy restaurant quality BBQ sauce at home   ORLANDO, Fla. –January 29, 2018 – Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the USA & Mexico through the company’s latest licensing deal […]

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How BSLG Can Help Build Your Business

by Broad Street | Published 09/02/2015 | Brand Acquisition for Manufacturers, Brand Licensing Representation

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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Five Mistakes Restaurants Make at Retail (Part 5)

by Broad Street | Published 05/01/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Yesterday we talked about restaurants who can’t see the value in using their retail products to co-market their brand. Today, we’ll finish up our series on “The Five Dumb Things Restaurants Do Going to Retail” with Part 5: 5.) Stick with your licensing program over the long haul: Restaurant time-frames are much faster than retail […]

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Five Mistakes Restaurants Make at Retail (Part 4)

by Broad Street | Published 04/30/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Yesterday we talked about how vital it is NOT to treat consumers like children and dictate what things you’ll “let” them have at retail. Today we’re going to talk about how to insure your products FAIL AT RETAIL: 4.) When your retail products launch at retail, be sure to ignore them and expect them to […]

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Five Mistakes Restaurants Make at Retail (Part 3)

by Broad Street | Published 04/29/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

In yesterday’s, we talked about the mistake of restaurant chains trying to go to retail through their Supply Chain vendors. Today we’re going to warn against Dumb Thing #3: 3.) When it comes to your mix of products at retail, listen to the consumer, don’t treat them like children: This could be applied to almost […]

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