Broad Street Licensing Group 2018 Wrap-Up

by BroadStreetAdmin | Published 12/11/2018 | Brand Licensing, Brand Licensing Agency, Brand Licensing Representation, Licensing, Licensing News

As the end of 2018 approaches, our team at Broad Street Licensing Group have been looking back at our agency’s achievements this year. Our hard work in 2018 resulted in impressive placement and growth for our clients’ products on retail shelves as we expanded our agency’s global reach. Through our brand acquisition services, we grew […]

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Broad Street Licensing Group Brokers Brand Licensing Program for Tony Roma’s in Japan

by BroadStreetAdmin | Published 10/03/2018 | Brand Licensing, Brand Licensing Agency, Brand Licensing Representation, Food Licensing, Retailing, World News

Tokyo, Japan – October 3, 2018 – Broad Street Licensing Group, a world leading food & beverage brand licensing agency, announced that it has brokered a major retailer exclusive with Walmart Japan/Seiyu for client Tony Roma’s. The launch today in Tokyo will include Tony Roma’s classic menu items such as ribs, pulled pork, and seafood […]

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Tony Roma’s Brings Its Signature BBQ Sauces to Retail in the USA & Mexico with Vita Specialty Foods License Brokered by Broad Street Licensing Group

by BroadStreetAdmin | Published 01/31/2018 | Brand Licensing Representation, Licensing, Licensing Best Practices, Licensing News

Agreement brings the “secret sauce” behind Tony Roma’s world-famous ribs and BBQ meats to retailers, so fans can enjoy restaurant quality BBQ sauce at home   ORLANDO, Fla. –January 29, 2018 – Romacorp, Inc., parent company of Tony Roma’s®, is expanding its retail presence in the USA & Mexico through the company’s latest licensing deal […]

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How BSLG Can Help Build Your Business

by Broad Street | Published 09/02/2015 | Brand Acquisition for Manufacturers, Brand Licensing Representation

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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Five Mistakes Restaurants Make at Retail (Part 5)

by Broad Street | Published 05/01/2015 | Brand Licensing Representation, Licensing Best Practices, Licensing Tips, The Restaurant Business

Yesterday we talked about restaurants who can’t see the value in using their retail products to co-market their brand. Today, we’ll finish up our series on “The Five Dumb Things Restaurants Do Going to Retail” with Part 5: 5.) Stick with your licensing program over the long haul: Restaurant time-frames are much faster than retail […]

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