How Licensing Can Build Your Business

by Broad Street | Published 03/02/2016 | Brand Acquisition for Manufacturers, Brand Licensing Representation

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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Will Americans Ever Get Enough Coffee?

by Broad Street | Published 01/07/2016 | Beverages, Brand Licensing Representation, Coffee, Consumer Package Goods (CPG)

Coffee continues to dominate the non-alcoholic beverages category as sugary drinks stumble. And it’s not just Starbucks that is driving the growth in this $9.2bn category. J.M. Smucker Co., licensee for Dunkin’ Donuts coffee, and owner of the iconic Folgers brand, is seeing growth across the coffee segment. Naturally, the explosive growth in single-serve (K-cups) […]

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The Benefits of Restaurant Brand Licensing

by Broad Street | Published 09/17/2015 | Brand Licensing Representation, The Restaurant Business

Let’s cut to the chase. Licensing a brand name does what for your brand or your product? It reaches new/different consumers: Licensing grabs moms in the supermarket vs. young, male “Super Fans” in Burger King’s restaurants. Increases brand impressions: Vending machines are meal solutions in colleges, and increasingly replacing cafeterias in offices. Creates platforms for […]

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