Brand licensing agency Broad Street Licensing Group secures multiple deals expanding the reach of the Subway Restaurant brand.
Montclair, NJ April 4, 2022 – Broad Street Licensing Group, the exclusive brand licensing agency for Subway Restaurants, has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and exciting ways for fans to engage with the brand across multiple retail channels.
New licensees for the brand announced are:
- Zuru for Collectible Toys;
- World Tech Toys for Role Playing Subway Restaurant Set where kids can serve their favorite Subway sandwiches and serve them to friends;
- Bio World Merchandising for a wide range of Apparel and Accessories for all tastes and value seekers;
- Glamlite for Food Inspired Makeup Line and Accessories; Glamlite is a minority owned business that promotes the empowerment of women and denounces food shaming;
“We are excited to welcome our new licensing partners to Subway,” says Michele DiNello, Vice President Meetings, Events and Community Relations and Executive Director Subway Cares Foundation, Subway Restaurants. “Our newest licensees that we have selected will help to extend the Subway brand in new and exciting areas that will engage our strong fan base with products that will surprise and delight consumers of all ages.”
ABOUT SUBWAY:
The Subway restaurant chain continues to evolve the dining experience, offering guests in more than 100 countries quality ingredients, as well as robust flavor combinations while serving over 6 million made-to-order sandwiches created each day. All Subway restaurants are owned and operated by more than 20,000 Franchise Owners, who employ many people in their communities. The Subway experience is also delivered online at Subway.com, through Subway.com/Delivers, and the Subway® App.
Subway® is a Registered Trademark of Subway IP LLC. © 2020 Subway IP LLC
About Broad Street Licensing Group
Broad Street Licensing Group (BSLG) is an award-winning food & beverage brand licensing agency, and has been named to License!Global magazine’s top global licensing firms for 10 consecutive years. Since 1997, BSLG’s focus on bringing brands into food & beverage retail channels has provided clients with unparalleled depth of experience, expertise and success across multiple categories, channels and delivery platforms, both in the US and internationally. Their roster of successes includes Subway, Burger King, SeaPak Seafood, Farm Rich Foods, Tony Roma’s, Old World Spices, Steak n Shake, Playboy, 99 Restaurants, Culinary Institute of America, Cutty Sark, Guinness and Unilever.
For information about retail licensing opportunities, contact Peter Cross, Director of Licensing, Broad Street Licensing Group at peter.cross@bslg.com
