Peter Cross began his career in the brand licensing industry after several years in the world of Public Relations. He joined Broad Street Licensing Group in 2014 as an Account Coordinator and worked his way to become a Brand Manager. Peter is involved in all aspects of BSLG’s food and beverage licensing efforts including new business and program development and client management.
He has spearheaded the brand acquisition side of the agency’s business, acquiring over 18 new properties for clients SeaPak, BIC USA and Partner Beverages resulting in $40mm in retail sales. His commitment to learning the complexities of the food industry has resulted in licensing deals for products across the category including frozen entrees, snacks, coffee and ready-to-eat. Peter is very active within the LIMA organization. He serves on the Charity Committee, and is a hands-on advocate and dedicated representative communicating YPN’s mission to young professionals in the industry. Peter has his B.A. in Communications from Suffolk University, where he was a member of their Division 3 ice hockey program.