Get ready to dive into the delicious world of brand licensing with these five mouthwatering examples that’ll have you running to the store. We’re spilling the tea on how these genius brand licensing collabs came to be and what you can learn from them.
So, grab a snack and let’s get started!
1. Starbucks and PepsiCo: Bottled Frappuccino Beverages
Remember when the only way you could get your Frappuccino fix was by dragging yourself to a Starbucks? Those days are (thankfully) long gone, thanks to Starbucks’ game-changing partnership with PepsiCo in 1994. Starbucks and PepsiCo joined forces to bring bottled Frappuccinos to grocery stores, gas stations, and basically everywhere with a fridge.
Why it works: PepsiCo’s distribution network is like the popular kid in high school – it knows everybody. By teaming up, Starbucks got its fancy coffee into more hands than ever before.
The takeaway: Don’t be afraid to buddy up with a bigger player in the game. Sometimes, their connections can take your brand to new heights!
2. TGI Fridays and Inventure Foods: Snack Line
In the early 2000s, TGI Fridays became one of the first restaurant brands in the US to license some of their most popular menu items and offer them in the frozen food aisle. Suddenly, TGI Friday fans could eat those addictive potato skins and mozzarella sticks without changing out of their pajamas.
Why it works: These snacks capture the essence of TGI Fridays’ menu, making you feel like you’re at the restaurant even when you’re binge-watching your favorite show.
The takeaway: Restaurants shouldn’t be afraid of offering their menu items in the grocery store. Rather than waiting on your consumers to come to you, be a part of their lives where they are: at home.
3. Cinnabon and Pillsbury: Cinnabon Cinnamon Rolls
In 2016, Cinnabon and Pillsbury decided to bless our kitchens with the aroma of freshly baked cinnamon rolls. This collaboration brought Cinnabon’s iconic treats from the mall to your home oven, and OMG, was it a game-changer!
Why it works: Pillsbury knows baking like the back of its (doughy) hand, ensuring that the at-home version lives up to the Cinnabon name.
The takeaway: Choose partners who are experts in their field. Quality is key when it comes to keeping your brand’s reputation intact!
4. Dunkin’ and Baskin-Robbins: Ice Cream Flavors
What do you get when you combine America’s favorite coffee with its beloved ice cream? Pure magic, that’s what! In 2013, Dunkin’ and Baskin-Robbins (already BFFs under the Dunkin’ Brands umbrella) created ice cream flavors that’ll make you want to have dessert for breakfast.
Why it works: This collaboration is like introducing your two best friends – they already have so much in common, and together, they’re unstoppable.
The takeaway: Look for partnership opportunities right under your nose. Sometimes, the best collabs are closer than you think!
5. Häagen-Dazs and Baileys: Irish Cream Ice Cream
In 2020, Häagen-Dazs and Baileys said “cheers” to a partnership that brought us Irish Cream ice cream. It’s like having a cocktail and dessert in one – talk about adulting done right!
Why it works: Both brands scream luxury and indulgence. Put them together, and you’ve got a treat that makes people feel fancy AF.
The takeaway: When you partner with another premium brand, you’re not just selling a product – you’re selling an experience. Make it unforgettable!
So, what did we learn?🤔
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- Don’t be shy – partner up with brands that complement your strengths.
- Keep it real – no matter what, always stay true to your brand’s personality.
- Quality is queen – choose partners who’ll do your brand justice.
- Look around – sometimes the best partnerships are right in front of you.
- Aim for the stars – premium collabs can take your brand to new heights.
Feeling inspired by these mouthwatering collabs? It’s time to turn your brand into the next big thing! Whether you’re dreaming of seeing your restaurant’s signature sauce or food and beverage menu item on grocery shelves, Broad Street Licensing Group is here to make it happen.
Don’t let your brand’s potential go untapped! Reach out to the licensing wizards at Broad Street Licensing Group today. With our expert guidance, your brand could be the star of the next game-changing collaboration.
Remember, in the world of brand licensing, today’s crazy idea could be tomorrow’s multimillion-dollar success story. Don’t wait – let’s create something amazing together!