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bic-countryWhile you might not think of lighters and Country Music, Broad Street Licensing Group understands they’re a perfect fit.

So we’ve had fun and helped BIC USA’s Lighter Group’s sale soar up the charts after bringing them licensing opportunities with the likes of Jason Aldean, Florida Georgia Line, Johnny Cash, Brantley Gilbert and Zac Brown Band.

Licensed brands invite consumers to purchase products they might otherwise pass over. They also will pay a premium for a licensed product over a generic or store brand. Broad Street finds the “right fit” brands, negotiates the deal terms, and helps BIC understand the license marketplace. Let BSLG do this for your company, and help you reach new markets and greater market share than with non-licensed products.