When SeaPak, the #1 frozen seafood brand in the U.S., aimed to expand its offerings with innovative products, Broad Street Licensing Group (BSLG) delivered a standout solution. By partnering SeaPak with Budweiser, the #1 beer brand, we created a co-branded line of frozen seafood and appetizers that thrilled consumers and captured retailers’ attention nationwide.
The Challenge
SeaPak sought to innovate and differentiate in a competitive frozen food market with products that combined bold flavors and quality craftsmanship.
The Solution
BSLG identified Budweiser as the ideal partner, blending SeaPak’s seafood expertise with Budweiser’s iconic flavor and brand recognition. Together, the partnership produced a craveable, multi-sku line of beer-infused seafood and appetizers that appealed to both brands’ audiences.
The Results
- Unique, Craveable Flavors: The co-branded products introduced beer-infused twists on classic seafood, captivating consumer taste buds.
- Expanded Retail Reach: Retailers embraced the new line, significantly increasing SeaPak’s distribution across the U.S.
- Strategic Brand Alignment: The collaboration combined SeaPak’s quality focus with Budweiser’s cultural cachet, creating authentic products that resonated with consumers.
This collaboration showcases BSLG’s expertise in creating impactful brand partnerships. If you’re ready to take your brand to the next level with licensing or co-branding, contact us today to explore the possibilities.
