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OWS Foods, a leading private label manufacturer of seasonings, sauces, and mixes, wanted to grow its retail presence and connect more deeply with consumers. To achieve this, they turned to Broad Street Licensing Group (BSLG) to craft a licensing strategy that would drive impactful results.

ows foods bslgThe Challenge

OWS Foods sought to differentiate its products in a competitive market by leveraging well-known brands to create co-branded lines that would resonate with consumers and retailers alike.

The Solution

BSLG developed and executed a licensing strategy that paired OWS Foods with top-tier brands such as Lodge Cookware and The Pioneer Woman. These partnerships brought exciting, co-branded product lines to market, combining OWS Foods’ high-quality products with the trusted appeal of these household names.

ows foods broad streetThe Results

  • Expanded Retail Distribution: The co-branded products opened new retail channels, significantly increasing OWS Foods’ presence in stores nationwide.
  • Innovative Consumer Impressions: The partnerships created unique, memorable product offerings that captured consumer attention.
  • Increased Sales: By aligning with established, well-loved brands, OWS Foods boosted its sales and deepened its market impact.

The OWS Foods case highlights BSLG’s expertise in building strategic brand partnerships that deliver measurable success. Whether you’re looking to expand your retail footprint or create standout co-branded products, Broad Street Licensing Group can help. Contact us today to learn more about our approach to transformative licensing strategies.

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