BROAD STREET LICENSING GROUP BROKERS DEAL BETWEEN FARM RICH AND ABInBev for BUDWEISER APPETIZERS LINE
Montclair, NJ — JUNE 21, 2021 – Frozen food manufacturer Farm Rich has partnered with Anheuser Busch’s Budweiser® brand to launch a new licensed frozen beer battered line of appetizers. Broad Street Licensing Group (representing Farm Rich) brokered the deal.
Farm Rich is America’s #1 brand of premium frozen cheese snacks and is known for their high- quality, innovative products and finest ingredients. Their Executive Chefs, in collaboration with ABInBev, will create products that provide an exceptional eating experience to consumers.
“Our client Farm Rich wanted a successful, right-fit brand, and we made it happen,” says Bill Cross, SVP of Business Development for Broad Street Licensing Group. “It’s a perfect fit partnership of brands, flavors and high-quality foods.”
The line, with Budweiser’s signature beer expertly crafted into each product, includes Mac & Cheese Bites, Beer Battered Mushrooms, Beer Battered Mozzarella Sticks and Beer Battered Onion Rings.
About Broad Street Licensing Group
Broad Street Licensing Group (BSLG) is an award-winning food & beverage brand licensing agency and has been named to License! Global magazine’s top global licensing firms for 10 consecutive years. Since 1997, BSLG’s focus on bringing brands into food & beverage retail channels has provided clients with unparalleled depth of experience, expertise and success across multiple categories, channels and delivery platforms, both in the US and internationally. Their roster of successes includes Subway, Burger King, SeaPak Seafood, Farm Rich Foods, Tony Roma’s, Old World Spices, Steak n Shake, Playboy, 99 Restaurants, Culinary Institute of America, Cutty Sark, Guinness and Unilever.
For information about retail licensing opportunities, contact Peter Cross, Director of Licensing, Broad Street Licensing Group at (973) 655-0598.