At Broad Street Licensing Group, we know that a successful brand representation program isn’t just about getting your logo “slapped” on a product—it’s about creating lasting, meaningful connections between your brand and consumers. Our strategies ensure that your brand licensing journey is not only impactful but also uniquely tailored to your brand’s identity and goals. Here’s how we do it.
What is Brand Representation?
Brand representation is our service of promoting food & beverage brands or brands that want to enter the food & beverage category to enhance their market presence by extending the brand into new and exciting products through licensing. For almost 30 years, we’ve helped brands increase visibility, attract new customers, and drive growth through strategic food & beverage partnerships. As seasoned professionals, we leverage licensing to benefit your food & beverage business or help your brand enter the retail food & beverage market.
How Do You Match Brands with The Right Partners?
Brand licensing isn’t (and shouldn’t be) about just getting your brand’s logo on new products, but partnering your brand with the right-fit brands/companies that will boost your brand successfully and deliver a fantastic product. Over the years, we’ve seen countless brands partner with other companies just to see it severely under perform. This can happen when brands either rush into licensing deals or don’t do the right research to ensure their licensing partner can execute a licensed product properly. We’ve seen countless brands enter into brand licensing deals, especially in the food & beverage space, just for the product to either look or taste terrible. It’s one thing to get retailers to buy into a licensed product, it’s a whole other ball game to get consumers to continue buying that product and trust us when we say that one bad licensing product can sink an entire brand licensing program. So how can Broad Street help? We not only use comprehensive market research and our extensive food & beverage industry network to identify partners and retailers whose values, goals, and target audiences align with your brand, we are food & beverage enthusiasts who understand this space more than anyone else. Our approach has not only ensured sustainable partnerships in the food & beverage industry for our clients but ensures that these partnerships drive both short-term and long-term growth and revenue.
How Do You Create Impactful and Unique Brand Licensing Programs?
Great brand licensing starts with a deep understanding of your brand. That’s why we take a 360-degree approach to building licensing programs that stand out in the competitive food and beverage retail marketplace. Here’s our tried and true recipe:
- Brand Immersion – We dive deep into your brand’s DNA—its values, positioning, audience, and role in consumers’ lives.
- Market and Trend Analysis – We identify emerging industry trends and white-space opportunities to position your brand ahead of the curve.
- Creative Product Ideation – We develop innovative licensing concepts that make sense for your brand, ensuring authenticity and consumer appeal.
- Right-Fit Partner Selection – We leverage our industry network to connect your brand with high-quality manufacturers who can bring your vision to life.
- Retail Strategy and Execution – We ensure licensed products land in the right stores, reaching your ideal audience at the perfect time.
The result is a strategic licensing blueprint designed to extend your brand’s reach, increase visibility, and drive revenue—all while staying true to its core identity.
How Do You Measure the Success of a Brand Representation Program?
Success isn’t a one-size-fits-all formula. That’s why we establish customized key performance indicators (KPIs) based on your brand’s unique goals. These KPIs often include:
- Sales Growth and Royalty Revenue – Are licensing deals driving consistent and sustainable revenue?
- Brand Awareness and Consumer Engagement – Are new audiences connecting with your brand in meaningful ways?
- Market Share Expansion – Is your brand gaining traction in new retail channels and food and beverage categories?
- Competitive Positioning – How does your licensing program stack up against competitors in the industry?
We provide ongoing reports that give you real-time insights into your licensing program’s performance, allowing you to track progress and fine-tune strategies as needed.
Let’s Build Your Brand’s Future Together
Whether you’re looking to expand into grocery aisles, beverage shelves, or beyond, Broad Street Licensing Group is here to guide you through every step of the licensing journey. Let’s turn your brand into the next big retail success story.
