Want to see your brand in the frozen section, beverage aisle, or even convenience stores without building a new facility or raising a million in capital?
There’s a path for that. It’s called brand licensing.
And for food & beverage brands, it’s one of the smartest ways to expand without expanding overhead.
What Does Grocery Licensing Look Like?
Let’s say you’re known for your award-winning salsa. You’ve built a loyal fan base. But now you want to:
- Launch tortilla chips or dips
- Enter regional grocery chains
- Create ready-made kits for retail
Instead of doing it all in-house, you license your brand to a manufacturer or distributor who already has:
- The facilities
- The relationships
- The category experience
You retain brand control. They handle execution. You collect royalties.
Why It Works
- Lower risk, higher speed to market
- Faster retail adoption via existing networks
- New revenue streams without new teams
- Controlled expansion with brand guardrails in place
Real-World Example?
Think of how Ben & Jerry’s collaborated with non-dairy partners or how beverage brands extend into snacks, merch, or supplements. They’re not manufacturing everything they’re licensing smartly.
Ready to Grow Into New Aisles?
If your brand has demand but not infrastructure, let’s talk.
BSLG helps food & beverage companies expand into new grocery categories with licensed partners while keeping your brand story (and quality) fully intact.
