So you’re thinking about licensing your food or beverage brand?
That’s exciting and smart. But before you roll up your sleeves and try to manage it all on your own, it’s worth understanding the real costs of DIY licensing.
Because the truth is, what you save in agency fees, you might lose tenfold in missteps.
What Can Go Wrong Without Expert Guidance?
1. You Might Pick the Wrong Partner
In food, your licensee’s manufacturing, sourcing, and safety standards are your brand. One slip-up in quality or compliance can permanently damage your reputation.
2. You Could Undervalue Your Brand
Most brands starting out don’t realize how much their name, story, and consumer trust are worth. Without proper benchmarking and negotiation, you may end up signing deals that leave money on the table.
3. Legal Oversight? Good Luck
Food licensing involves intellectual property protection, labeling compliance, liability clauses, territory rights, royalty enforcement, and more. Miss something in the contract, and you may spend more fixing it than you would have hiring an expert.
4. No One’s Watching the Brand
Once the deal is signed, who’s monitoring quality? Packaging? Channel usage? A licensee going rogue even slightly can confuse your audience and erode years of brand equity.
BSLG Exists to Prevent All of This
We act as your strategic partner, not just your negotiator. We help you:
- Vet and select the right partners
- Create contracts that protect your brand
- Monitor licensing execution over time
- Maximize both revenue and reach
Your brand is too important to gamble with.
If you’re considering licensing your F&B business, start with a conversation. Talk to BSLG and find out what the smart path looks like.
