Why 30 years of focus, expertise, and quality make Broad Street Licensing Group the smartest investment in brand licensing.
30 Years of Proven Expertise
In the fast-changing world of brand licensing, experience matters.
Broad Street Licensing Group has spent over three decades building successful licensing programs for some of the world’s most recognized names — from Burger King to Guinness and Playboy.
That kind of longevity doesn’t happen by accident. It comes from knowing what works, what doesn’t, and how to protect your investment every step of the way.
Specialists, Not Generalists
Many agencies try to do it all — fashion, toys, tech, food, beauty.
We don’t.
BSLG is laser-focused on the food, beverage, and restaurant space. That’s our world.
We understand how to translate the flavor, feel, and story of a restaurant or beverage brand into successful retail products that customers actually want to buy.
A Small Team Built for Big Impact
Here’s one of our best-kept secrets: we’ve intentionally kept our team small — and we plan to keep it that way.
Why? Because smaller means smarter. Our clients work directly with senior experts, not layers of account managers. Every project gets full attention from the people who’ve built some of the most successful programs in licensing.
Selective by Design
We don’t take on every client that knocks on our door — and that’s a good thing.
By choosing only a select number of partners each year, we’re able to give each brand the focus and energy it deserves.
This selective approach means we can dig deeper, move faster, and deliver results that go beyond surface-level deals.
The Best Investment in the Industry
Your brand is valuable. So is your time.
At BSLG, we make sure both are invested wisely. With decades of proven success, a niche focus on food & beverage, and a handpicked team of experts, our clients see licensing not as a gamble — but as a smart, strategic investment.
That’s what makes us different. And that’s why some of the world’s biggest names trust us to bring their brands to life in retail.
Ready to See the Difference for Yourself?
If you’re ready to expand your brand into retail — and want a partner who’s as invested in your success as you are — we’d love to talk.
👉 Start your licensing journey with Broad Street Licensing Group — where experience, focus, and results set us apart.
