Since 1997, Broad Street Licensing Group has been dedicated to unlocking the untapped retail potential for both manufacturers and brands.
We’re excited to share a success story from our long time partnership with BIC USA, the #1 manufacturer of non-refillable pocket lighters. In this post, we’ll highlight key takeaways from our successful endeavors to help you and your organization master art of brand licensing.
Project Overview
BIC USA, the #1 manufacturer of non-refillable pocket lighters, wanted to bring excitement to their product lines and create more frequent opportunities for consumer purchase. They chose Broad Street Licensing Group (BSLG) to build a licensing program around brand acquisition partnerships for their lighter and stationery product lines.
The goal for us was to identify and secure licensing deals with brands that would resonate with BIC’s target audience, adding immediate relevance and marketplace uniqueness to their products while driving revenue growth.
Our Approach
At BSLG, we pride ourselves on our strategic and creative approach to brand licensing. For BIC USA, we focused on:
- Identifying Passion Points: We tapped into consumers’ interests and trends, identifying popular brands, music artists, movie and TV properties, and sports leagues that would appeal to BIC’s audience.
- Strategic Partnerships: We brokered licensing deals that aligned with BIC’s brand values and strategic goals, ensuring a seamless fit across their lighter and stationery product lines.
- Market Relevance: Our strategy aimed to bring immediate relevance to BIC’s products, differentiating them in the marketplace and fostering consumer engagement.
The Results
Our collaboration with BIC USA yielded impressive results:
- Enhanced Product Appeal: By incorporating well-known, fan favorite and iconic brands into BIC’s product lines, we created a fresh and exciting appeal for consumers.
- Increased Purchase Frequency: The licensed products spurred more frequent consumer purchases, driving sales and brand loyalty.
- Long-Term Revenue Stream: The licensing deals established a sustainable revenue stream for BIC USA, contributing to their financial growth.
Key Takeaways
- Consumer Insights are Crucial: Understanding what excites and engages consumers is key to successful brand licensing.
- Strategic Fit is Essential: Licensing deals need to align with the brand’s values and strategic objectives for seamless integration and long-term success.
- Market Relevance Drives Success: Keeping products relevant through popular and timely brand partnerships can significantly enhance consumer appeal and purchase frequency.
By ensuring your brand licensing strategy hits on all these key points, you’re effectively guaranteed a successful branding endeavor.
Why work with Broad Street Licensing Group?
At Broad Street Licensing Group, our experience and passion for brand licensing make us the perfect partner for your business. We approach every project with a strategic and creative mindset, ensuring that we deliver outstanding results tailored to your unique needs. We’ve worked with companies of all sizes and industries.
