Big Brands, Big Lessons
After 30 years in the licensing business, Broad Street Licensing Group has helped some of the world’s biggest names expand into retail.
From the flame-grilled attitude of Burger King, to the timeless legacy of Guinness, the practicality of BIC, and the global style of Playboy, each partnership taught us what makes brand extensions work — and why authenticity always wins.
1. Stay True to the Brand
The best licensing programs feel right.
When Burger King moved from restaurants to retail, the goal wasn’t just burgers in a box — it was bringing that bold BK flavor and playful energy to grocery shelves.
Consumers know when a product really represents the brand they love.
👉 Lesson: If it doesn’t feel authentic, it won’t last.
2. Respect the Roots, But Keep It Fresh
Guinness has one of the strongest brand heritages in the world. Its success comes from blending that history with fresh, modern touchpoints — think Guinness-inspired foods or apparel that celebrates craftsmanship and culture.
👉 Lesson: Heritage matters, but innovation keeps it alive.
3. Simple Brands Can Shine, Too
BIC proves that reliability and simplicity never go out of style. Through licensing, that clean, practical image extends naturally into new products — no flash needed.
👉 Lesson: Consistency builds trust — and trust builds sales.
4. Emotion Makes It Stick
Playboy isn’t just a logo — it’s an attitude. Licensing succeeds when it taps into what people feel about a brand: freedom, fun, and self-expression.
👉 Lesson: Great licensing connects emotionally, not just visually.
5. Pick the Right Partners
Even the strongest brand can fail with the wrong fit.
At BSLG, we pair brands with manufacturers who share their values, understand quality, and know their audience.
When both sides align, magic happens — and the result shows on store shelves.
👉 Lesson: The right partner turns a good idea into lasting success.
The BSLG Way
At Broad Street Licensing Group, we’ve built a proven model:
✅ Keep it authentic.
✅ Choose quality partners.
✅ Focus on results.
✅ Always put the consumer first.
That’s how we’ve helped global icons turn retail aspirations into marketplace reality.
Ready to Build Your Brand’s Next Chapter?
Whether you’re a global powerhouse or an emerging food & beverage brand, smart licensing can open new doors — and new revenue.
👉 Start your journey with Broad Street Licensing Group — where big ideas become everyday favorites.
